hella jongerius: daylight for HSBC private bank commission

'daylight' by hella jongerius for HSBC private bank commission
on the occasion of design miami / basel 2011 HSBC private bank has commissioned dutch designer hella jongerius
to create a new piece for the bank's connection collection of limited edition design which first began in 2008.
jongerius whose practice is very much embedded in the fusion of industry and craft in combination with a strong research of color,
has designed 'daylight', a table that explores how daylight changes and influences our perception of colors.
the furniture object consists of a wooden structure with a tabletop covered in multicolored resin blocks that are presented in two layers.
the first is that of semi-transparent colors that reference the changing hues of natural daylight, with the underlying layer made up
of solid color blocks. there is also the contrast of matte and glossy finishes, resulting in a table surface that exhibits how
colors can be versatile, particularly during the day when light is changing continuously.

detail of the color blocks which make up the tabletop
'this piece is more than a table - it is a work of art and an
exploration of color. we feel that it is an important piece of design
that,
as well as being decorative and functional, also tells a story and
will be an important piece in years to come.'
- tony joyce, global head
of marketing & communications, HSBC private bank
the table is set to be unveiled at design miami / basel in june 2011
within the HSBC private bank lounge
and will be then showcased at the
HSBC private bank's head quarters in geneva, switzerland.

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detail of the two layers of color blocks - the top consisting of transparent colors refering to the changing hues of natural daylight, and the underlying layer made up of solid color blocks
Um, exactly who is this important to? And when will they get a chance to see it, if they are not shareholders of that privet bank?
What makes this so damn important now, or in the future?
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