softlab and tietz-baccon: COstruction for nooka

'COstruction' by softlab and tietz-baccon for nooka
images by alan tansey courtesy of softlab


new york based studios softlab and tietz-baccon have collaborated to create a custom retail display for accessories company nooka,
called 'COstruction' and located in DDCLAB’s meatpacking district store. interpreting nooka's theme of organic and crystalline growth,
softlab developed a program to automate the arrangement of cubes within constrained dimensions,
based on certain organizational characteristics such as height, scale, density, and proximity.
the resulting installation was fabricated by tietz-baccon after testing configurations of the suggested computations.

accommodating many display options over time, the jutting formation creates a redundancy of flat surfaces:
products can be arranged at different heights and permutations without moving the individual cubes around.
suggesting a rock formation that has eroded, the striated cubes are made with stacked sheets of plywood
and a layer of felt is sandwiched between each, providing a finished surface to display the product.



















installation in situ, at the DDCLAB store in the meatpacking district



time lapse fabrication video



screen video of the design process