stylectrical at the museum fur kunst und gewerbe, hamburg

stylectrical – electronic design that is making history
museum für kunst und gewerbe hamburg, germany
august 26, 2011 to january 15, 2012



'braun television set HF1 (1958), on display in the exhibition 'stylectrical' at MKG hamburg
images by roman raacke, courtesy of museum für kunst und gewerbe hamburg


museum für kunst und gewerbe hamburg features the exhibition, 'stylectrical – electronic design that is making history'.
curated by ina grätz, this show focuses on the evolution of the product design process in the context of cultural studies,
examining nearly 300 electronic products dating from the mid-20th century to present. various demands such as material,
form, aesthetics, function, handling and usage must be taken into account during the design process: 'stylectrical' grants insight
into the subject and points to new perspectives on modern design.

with more than half of the objects created by american company apple, the exhibition traces the brand's popular products for
the first time in a comprehensive overview, spotlighting their consistent and recognizable aesthetic. in particular,
it provides insight into the company's direction under UK-born jonathan ive, senior vice president of industrial design at apple
since 1997, as well as formal links to leading creators of electronic design history like the german company braun.



braun transistor radio T3 (1958)



braun radio-phone combination SK4, 1956



braun record player PS1000, 1956



sony walkman TPS-L2, 1979



apple macintosh classic, 1990



nintendo portable game console gameboy, 1995



a rarely seen device designed for schools, called the apple emate 300, 1997