JKR: new budweiser can

this week american beer brand budweiser presented its new cans designed by london-based JKR.
the 'bowtie' design is the 12th can redesign since the company started using them in 1936.



the new design gives greater importance to the 'budweiser bowtie' that was created
as a symbol to encourage people to order the beer by its full name, instead of just
by its nickname 'bud'.



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following text from the budweiser press release:

'budweiser’s success is rooted in aspects of the beer that will never change – a crisp,
refreshing taste, an unwavering commitment to quality and the enormous pride we take
in each batch' - rob mccarthy, vice president, budweiser. 

'our refreshed packaging design gives budweiser an updated look, which dramatizes
the iconic budweiser bowtie and incorporates the brand hallmarks that loyal budweiser
drinkers will recognize and appreciate.'

budweiser’s new 'bowtie' can and secondary packaging designs will be the global
standard as the brand continues to expand internationally.


previous budwesier logo (2001 - 2011)



updated logo launched this week

'this new visual identity is one of many steps in our quest to reinforce budweiser’s role
as a true global beer brand.  together with our unifying global creative idea, the new
global packaging look and feel will reinforce budweiser’s bond with consumers
around the world' - frank abenante, vice president, brands, anheuser-busch inbev.



using the same design principles as the newly designed can, the redesigned
secondary packaging will be used for all package configurations and emphasizes
the budweiser creed, which highlights the beer’s unique beechwood aging process
and 135-year long commitment to quality.  the packaging will also feature a
'quick response' code that will better enable budweiser to regularly communicate
with consumers.



for more information about the new budweiser packaging, key design elements
and images, and background on the evolution of the budweiser can, click here.


via brand new