turner duckworth: diet coke fall 2011

diet coke has revealed its new fall aluminum cans designed by turner duckworth,
which will be in US stores for only the next two months.


the standard diet coke logo is cropped to create a bold new graphic for the fall 2011 cans
image - nfgraphics


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following text courtesy of diet coke / fast horse inc

'the design, created by turner duckworth, features a section of the diet coke logo,
cropped to feature the 'D' and 'k' set against the brand’s signature silver backdrop,
creating a bold, tailored look for fall.'






aluminum bottle


12 can box


image - nfgraphics

the new can design will be available nationwide beginning september and only on shelves for two months.

via brand new