tokujin yoshioka: cartier time art

installation view of 'cartier art time'
all imges courtesy of tokjin yoshioka


tokujin yoshioka: cartier time art
bellerive museum, ein haus des museum für gestaltung zürich
on now until november 6th, 2011

'cartier time art' is an exhibition at the bellerive museum, ein haus des museum für gestaltung zürich. art directed by japanese designer
tokujin yoshioka, the show takes visitors on a journey through the heart and soul of cartier watchmaking. drawing on two key
essential elements of the swiss timepiece brand; its historical traditions, in combination with avant-garde ideas which look towards the future,
yoshioka provides an illusory atmosphere in which beautiful movements float in darkness, an effect realized through the adoption of
special 3D movie technology. these films depict the mechanisms of the company's watch designs. 

throughout the museum space 158 pieces from cartier's historical collection, beginning with the chatelaine-watch in yellow gold,
pink fold, enamel and pearls from 1874. it includes the introduction of 12 movements and 17 fine watchmaking timepieces,
including the ID one concept watch in niobium-titanium, featuring an ADLC coating and carbon crystal.

in the final room of the show offers a striking white space filled with late, taking visitors into the future,
where they are exposed to cartier's new piece ID one concept watch in which it is magnified with original dynamic lenses.



installation view of cartier's new ID one concept which is magnified with original dynamic lenses



front view



profile



designer tokujin yoshioka at the 'cartier art time' exhibition



3D movie installation of videos that depict the mechanisms of the company's watch designs and mechanisms