nike mag 2011

15,000 pairs of official 'nike mag' sneakers are being auctioned on e-bay with the proceeds going to charity.

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following text from nike:

'the nike mag, the shoe that originally captured the imagination of audiences in back to the future II
is being released – and they’re here to help create a future without parkinson’s disease.'



'1500 pairs of the 2011 nike mag will be auctioned on ebay with all net proceeds going directly to
the michael j. fox foundation. each day for the duration of the ten-day auction, one hundred and
fifty pairs of the 2011 nike mag shoes will be made available via ebay’s fashion vault. the auction
starts september 8, 8:30pm PST, and will end september 18. thanks to a previous 50 million dollar
match given to the michael j. fox foundation, all donations will be matched, effectively doubling
the contributions from the auction.'





'the original nike mag was worn by the back to the future character marty mcfly,
played by michael j. fox, in the year 2015. it came alive, lit up and formed to marty’s foot.
the 2011 nike mag shoe was designed to be a precise replica of the original from
back to the future II. the aesthetic is an exact match, down to the contours of the upper,
the glowing led panel and the electroluminescent nike in the strap. the 2011 nike mag illuminates
with the pinch of the 'ear' of the high top, glowing for five hours per charge.'

'the 2011 nike mag - it’s about time.'





the LA times have more on the story here