nendo: indulgi

indulgi by nendo architects all images © indulgi by daici ano

japanese architecture firm and design studio nendo has designed the interior for indulgi, a small clothing shop in kyoto japan’s kakako district. the architects were able to reinvent the deep, narrow interior space of the store into a simplistic maze. false and true doors and mirrors, tilted at various angles, help to shield one area from the next so that customers must explore the interior space in order to see all of the products indulgi has to offer. the experiential nature of the space is reinforced by the variation of color and texture through out the shop.

the designers chose to ‘create a space that could never be seen in its entirety, one in which different elements appear and disappear from view, changing the customers’ experience of the shop as they move about it.’ -nendo architects 

wide view of the central area of the store

alternate view of the central space within indulgi

the doors close away various products in the store, inviting the store goer to explore the space

the illuminated shelving system highlights the store products as well as the flow of the central space

the combination of doors and mirrors makes for an exploratory shopping experience

the display doors are placed through out the store as a surface to showcase indulgi wares

storefront view

alternate outside view of indulgi