design-aerobics 2012: shopping course - overview

shopping 2012

duration
may 17 - july17, 2012

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description
we’ll look at the seamless way in which design and consumer culture cross paths,
with a focus on; shop design, packaging, carts and carriers, online shopping
and traditional markets.

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learning outcomes
via the lessons, discussion, homework assignments and exercises participants will:

• discover and discuss contemporary trends in retail environments
• better knowledge of how online selling is affecting industry
• a better understanding of how popular brands market themselves and appeal to consumers
• the history of markets, supermarkets and malls
• have the opportunity to enhance your portfolio by developing several design projects related to the theme
• our instructors will help you verify your ideas so you can optimize them as much as possible during the course
• you also have the opportunity to share your work with other participants.

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are design-aerobics for you?
design-aerobics are ideal for people with with very little time to exercise their design muscles.
you can read the lessons whenever you like using nothing other than a web-browsing device.
there is no academic requirements needed to take part, our courses are suitable design-enthusiasts
of every age and cultural background.

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what you will need to take part in a course
design-aerobics courses take place entirely online.
there is no paperwork, no CDs or DVDs
and there's no need to install any new software.

all you need to enroll are:
• a computer
• internet connection
• email address
• a passion for design!

study from wherever you like - whenever you like.

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how to start
once you have purchased a course you will be sent login details by designboom,
you'll normally receive these a day or two prior to the start of the course.

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lessons
every design-aerobics course is composed of 30 lessons, which are published
online over the duration of two-months. (usually at a rate of a lesson every 2-3 days.)
participants are notified of new lessons via the design-aerobics blog, facebook and twitter.

lessons come in the form of essays which highlight specific aspects of the course theme
in more detail and explore them from their origins to modern day developments.
they are illustrated with images and video and often elaborate on points through
case studies and contemporary examples.

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homework and exercises
many of the lessons include exercises and at least two include more in-depth
homework assignments, but they are not obligatory. almost 30% of participants are busy
professionals with little time to do the exercises, while other participants see them as
a valuable opportunity to add work to their portfolio.

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discussion
course participants can comment on all lessons and blog entries posted in their course.
it's incredibly easy to communicate with course instructors and course mates
as the most recent comments are clearly displayed as soon as you login,
so you are always up to date with what people are saying.

in addition to lessons instructors will post links and articles related to the course theme.
participants also have the ability to post their own writings, images and video themselves
using the design-aerobics blog system.