talk to your kids about art school by college for creative studies

'talk to your kids about art school' ad campaign by the college for creative studies and team detroit


an ad campaign for the college for creative studies (CCS) in detroit, USA transforms the look and text of anti-drug
public service announcements into a series of 'warnings' about the pursual of art by young people.

the series was conceptualized by marcus popiolek, director of marketing at CCS, and kate lees and megan mesack,
both of the university; and was carried out by the creative agency team detroit. the idea cleverly hinges on the tagline,
'talk to your kids about art school', transforming the meaning of the anti-drug advice into a statement encouraging
the discussion of the possibilities that art school offers.



listen to the 'talk to your kids about art school' radio spot

















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