ido bruno + yael rubin: tent time

ido bruno + yael rubin: tent time
hebrew university, jerusalem, israel
on now



'tent time' by ido bruno + yael rubin
all images courtesy ido bruno and yael rubin


designboom has received images of 'tent time' by israeli industrial designer ido bruno and photographer yael rubin,
now on exhibition at the hebrew university in jerusalem. the work is an refined expression and reflection upon the
protests which occurred in the summer of 2011 surrounding social issues pertaining to israeli life. bruno,
a senior lecturer in industrial design at the bezalel academy of arts and design installed four hundred and twenty
miniature tents through out the gallery space, radiating from a central point. yael rubin's design featured photographs
with the tents, directing the viewer's attention to the characters of the social protest by enlarging photos to accompany
the tent structures. 

'tent time' is accompanied by a booklet written by the artists and academicians from hebrew university expressing differing
views about protest and the symbol of the tent. the image of the tent has an inextricable connection with israeli history.
'ohel moed' was considered a place of god when the people of israel wandered the desert thousands of years ago; this
phrase is translated from hebrew to mean 'tent of time' in english.

'the phrase 'time of the tent' refers to the appearance of the first signs of maturity of a young generation that wishes to
shape its future, challenges the social conventions in israel and take a stand by erecting a tent.' -michal mor, curator



detailed view of tents and structure wall paper



installation view from the corridor



detailed view



tape denoting the 'tent time' community layout



installation of 'tent time'



process image of tent construction



panoramic view of gallery space



the idea of the tent in israeli culture as seen interpreted by means of photography by yael rubin