rio 2016 multisensory paralympic logo by tátil design de ideias
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rio 2016 multisensory paralympic logo by tátil design de ideias


rio 2012 paralympic logo by tátil design de ideias


brazil-based creative agency tátil design de ideias has created the logo for the rio 2016 paralympic games.
invited by the international paralympic committee (IPC) to create the symbol of the paralympic games,
the tátil  design de ideias logo references the traditional olympic brand, yet speaks to a more accessible
or approachable shape. the team devised an off-balance human heart formed from an infinity sign.
the rio 2016 paralympic symbol  is accessible to all individuals, as the shape of the logo is one which IPC
and tátil design de ideias believe honors the  multisensory necessity of a world comprised of capable people
with varied refinements in sense. 

 


a model of the heart shaped design


production process

 

 

 


blind brazilian paralympic medalist adria dos santos remarked that touching the sculptural form of the symbol 'revived all the excitement of [her] career'

 


in the intial stages of the design process, the team watched hours of footage of previous paralympic events



the office of tátil design de ideias at work

 


conceptual drawing

 

 

 
rio 2016 multisensory paralympic creation explanation brand

 

 
video documentation of the making of the paralympic symbol for rio 2016
leigha db
01.06.12  
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