viktor hertz: think different - apple tribute

'think different' (upside down)
all images courtesy of viktor hertz


'think different' (apple tribute) by viktor hertz is the swedish graphic designer's way of saluting the innovation that stems from apple.
with this exercise, he reinterprets the brand's iconic logo to address various avenues of literally 'thinking different'.

hertz has written the following letter to the brand to clear up any misunderstandings about the project:

dear apple,

this is not meant to be an infringement on your corporate business and logo (or maybe it already is?).
this is my tribute to apple, and all the creativeness that surrounds your company and your products.
if you want me to take these images down, please contact me, and I will (I hope you’re fine with it, though).
if you happen to even like this little project of mine, feel free to write me a note, I have many more ideas.
I did these in less than 48 hours. give me a week, and I’ll make you a hundred. I think different.


best,

viktor hertz