get ahead of the games: ease of olympic travel campaign

‘get ahead of the games’ campaign by m+c saatchi for the city of london image courtesy get ahead of the games

international marketing agency m+c saatchi has created ‘get ahead of the games’, a national advertising campaign to help raise awareness of travel delays, tips and planning for inhabitants and visitors in london during the 2012 olympic and paralympic games. the campaign was developed to engage with various methods of communication, covering social media, website and printed distribution, decorating newspapers, cell phones and metro stations alike. in anticipation of the games, organizations such as transport for london, the olympic delivery authority, the mayor of london, national rail, highways agency and department for transport are working collaboratively to release up to date information about city transportation through the ‘get ahead of the game’ website and twitter feed. the light-hearted illustrations developed display digitized caricatures of olympic and paralympic athletes, wearing the apparel of their sport, causing a disruption in the normal flow of commuter traffic. 

image via every day life style

the home page of ‘get ahead of the games’

as one scrolls through the timeline in which the games occur, the map displays affected areas during a given time

each region of the city has a detailed explanation of the olympic and paralympic games’ impact on travel

detailed view of website navigation art depicting two heavy-weight wrestlers squeezing themselves through the doors of a tube-car.

twitter page for ‘get ahead of the game’

image from ‘hosting a great games and keeping london moving this summer’ presentation by peter hendy, london’s transport commissioner

image from ‘hosting a great games and keeping london moving this summer’ presentation by peter hendy, london’s transport commissioner

image from ‘hosting a great games and keeping london moving this summer’ presentation by peter hendy, london’s transport commissioner

‘get ahead of the games radio advert’ by get ahead of the games