BREIL new times by yael kristal + uriel zohar

'new times' by yael kristal and uriel zohar
'new times' by yael kristal and uriel zohar from israel has been shortlisted in designboom's international design time BREIL competition.
their design re-examines the archetypal watch, offering a new method for telling time whereby the command hands indicating hours,
minutes and seconds are replaced by three concentric dials. these disks rotate clockwise with time determined by the indicator.

detail

common hour, minute and second hands are replaced by three concentric disks

sketches
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3037 designers from 96 different countries submitted their concepts, which jurors narrowed down a shortlist of 100 entries
from which three winners were selected. read the original call for entries, or browse the list of the three winning designers
(visuals and details not yet released).
and keep posted to designboom: next week we'll open the list of shortlisted entries for viewing, as well as publishing
more featured submissions. and mark your calendars for salone del mobile 2012, april 17th to 22nd, where designboom
and BREIL will showcase the designs and prototypes of the three winning designs!
Example of re-inventing the wheel...
E.g. how do I read off the seconds at the innermost ring? Pointing downwards is 0/60? That would be rather confusing.
_ mmm.. wait a minute! it's a breil..
_ah ok! dont touch it!
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DESIGN TIME BREIL video
3037 designers from 96 different countries participated in the challenge of developing the 'next icon in watch culture and design'. check out the shortlisted entries, showcased in this original designboom video.
BREIL design time results
the results of designboom's design time BREIL competition are in! the three winning designs will officially be unveiled at the upcoming milan design week 2012.
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