more4 channel re branding by manvsmachine

still of a pixel-covered pier from the re-branding video of more4 by manvsmachine

manvsmachine has developed a re-branding campaign and video shorts, or ‘idents’, for british digital television channel more4 a subdivision of UK network channel 4. after winning a pitch competition for the company’s re-design, the london-based studio was commissioned to create the new logo, advertising campaign, and idents visualizing the hand-made pixels in various environments to be screened on the television channel during commercial breaks. the flexible, environmental art installations are intended to mimic the movement of pixels upon a screen, as the man-made pieces flip at differing rates, enhancing the vibrant colors naturally occurring in settings viewed on more4.

manvsmachine partnered with london installation design studio jason bruges studio in order to create real-life pixels, forming live-action components placed in every-day environments. the pixel-reminiscent flipper system is comprised of 400 units and was placed in various interior and exterior environments such as a domestic staircase, public walkway or near dungeness.

‘the re-brand is centred round a bold, flexible logo that morphs through a series of flips, folds and reveals. the colour palette reflects the vibrant nature of interiors, food culture, fashion and other contemporary lifestyle programming.‘ -manvsmachine

mvsm / more4 idents from manvsmachine

detailed views of the pixels affixed to the abandoned fisherman’s boat

the street is lined with hand-made pixels

the window reveals flipping units situated just outside

mvsm / more4 idents- making of by manvsmachine

each of the ‘pixel’ components flip at a unique rate

logo re-design for more4

via the fox is black