tools and other building equipment are methodically arranged on a wall of the 'sunday adventure club' exhibition
image © designboom

designboom is reporting from the first edition of 'four weeks of freedesigndom' in amsterdam, which just
kicked off. the month-long event sees the two dutch cities of utrecht and amsterdam coming together to host a
slough of exhibitions and design events in the heart of holland. 'four weeks of freedesigndom' is the larger
umbrella in which a number of participating events are listed, including experimentadesign , the international
biennale dedicated to design, architecture and creativity which first originated in lisbon and is having its
inaugural edition in amsterdam this year. the theme of experimentadesign amsterdam 2008 is 'space and place'
which looks at the city as a landscape, focusing on the importance that creativity and imagination have on the
development of a city. it looks at urban public spaces and how we can enhance them so that residents of a city
can come to interact and be involved in contributing to their city's creativity. experimentadesign includes
exhibitions, debates, urban interventions and conferences which are held in emblematic venues across the
dutch capital.

one of these events was the opening of the 'sunday adventure club'' which designboom attended. the exhibition
celebrates urban pioneers who through their personal passions, have initiated activities and reclaimed public
space as their domain. entirely self-organized, the participants share their tools with those who also have a
fondness for adventure and play. with many of today's pioneers taking advantage of online opportunities to
associate themselves often with temporary, informal clubs and communities in which they can initiate their
urban interventions. the use of new media and the internet has led to the explosion of knowledge sharing,
development of a virtual social web and the empowerment of the citizens. it has given the pioneers the
opportunity to meet, share ideas and know how, blurring the boundaries between professionals and amateurs.
the 'sunday adventure club' presents a survey of these next level pioneers at its 'clubhouse' where DIY projects,
uniforms, interactive stations and tools are presented to visitors to inspire them to create within their own cities.
sunday adventure club could not resist the idea of pioneering in amsterdam, and so in conjunction with the
clubhouse exhibition, five teams of designers have been invited to start their own clubs in abandoned spaces
around amsterdam, converting them from no-man's land to everyone's land, summoning the public's participation
and interaction to these areas of the city which are normally neglected.


image © designboom


image © designboom


image © designboom


installation view of the main floor of the sunday adventure club's clubhouse
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visitors interact with the exhibition by trying out the various DIY projects which are posted on the club house wall
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the stairs of the clubhouse count the number of calories you lose as you climb to the top level
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a mini clubhouse is on site with videos and images of various in-between spaces around amsterdam
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a video of photos by linde dorenbosch and ester van de wiel depict amsterdam's in-between spaces
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various dress and uniforms for clubhouse members
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honorary members are posted on the clubhouse wall including liz christy, jimmy wales and you!
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the sunday adventure club's main mode of transportation
image © designboom