'droog event 2: urban play' at experimentadesign amsterdam 2008

inside the storage space of gunjan gupta's 'cyclerecyclecycle' installation
image © designboom

'droog event 2: urban play', the amsterdam route is the installment of twelve street interventions which invite the
public to participate in the creativity of their city. two other design teams participating in the event alongside
stefan sagmeister and marti guixé were NL architects and gunjan gupta.

gunjan guptaìs 'cyclerecyclecycle' gives the public of amsterdam the opportunity to create their own
contemporary 'throne' from old bicycles. the bicycle is a popular form of transportation in both the netherlands
and in india, where gupta lives and works. however, in the netherlands, old broken bikes are often thrown away
whereas they are embraced and reappropriated in india, transformed into carts or conceptual models of
street furniture. 'cyclerecyclecycle' draws on india's innovative approach to recycling and proposes ways in
which the local community can participate in the reuse of objects while having fun in the process.


various materials are provided for individuals to give their old bicycles a second life
image © designboom


bike reflectors and accessories for 'pimping' your bike are sold on-site
image © designboom


old bike parts are piled outside the storage space
image © designboom


gunjan gupta
image © designboom


'moving forest' by NL architects
image © designboom

further down the route is 'moving forest' by NL architects, where trees are planted in shopping carts.
a park on wheels, 'moving forest' is NL architects' response to greening our contemporary gray urban landscape.
providing shade from the sun and giving the city a greener appearance, the trees can be rearranged to the
public's liking, perhaps even moved to other locations across the city.


the public rearranging the forest
image © designboom


image © designboom


image © designboom


image © designboom

related
designboom's report on stefan sagmeister at experimentadesign amsterdam 2008
designboom's report on marti guixé at experimentadesign amsterdam 2008

more
experimentadesign amsterdam 2008: http://www.experimentadesign.nl

four weeks of freedesigndom: http://www.freedesigndom.com
gunjan gupta: http://www.wrap.co.in
NL architects: http://www.nlarchitects.nl