prague designblok 08: stella artois, maxim velcovsky and unity design

prague designblok 08: stella artois, maxim velcovsky and unity design image © designboom

designboom is just back from prague designblok 2008 which is celebrating its ten-year-long existence. this year’s event featured the work of over 202 designers who exhibited their work at different venues across the city. one of the main venues was superstudio corso in karlin which housed the one of the main shows, designer’s catwalk, an exhibition of 50 design studios, 11 school studios and 3 galleries all from the czech republic. also found at superstudio corso was the crème de la crème projects, a presentation of the latest collections by both local and foreign manufacturers. stella artois was part of the crème de la crème projects where they premiered the original stella artois bottle crate designed by maxim velčovský and unity design. the installation displayed the process work involved in the design and the final product for people to view.

rendering of the crate design