‘frezenda’ is a series of products designed by american designer will gurley. the objects are intended to help integrate play for children into adult environments. the collection currently boasts three pieces ‘beat blinds’ and ‘flect’ (which we first featured here) along with ‘flex’tick’ – what appears to be a wooden stick is in fact a bendable rubber toy.

flex'ticks by will gurley

flex’tick
the world’s first toy just got a whole lot better! decorative sticks in a vase become
role-play and construction toys. flex’ticks are an engaging building tool, fueling
creativity and imagination for hours of fun play.

flex'ticks by will gurley

flect magic mirror
‘don’t like how you look, change it! using a magic wand users can manipulate the optics
of the mirror, afterwards it returns to an ordinary functional mirror.’

flex'ticks by will gurley

beat blinds
‘xylophone window blinds. put a little sound in your sill – these wooden window blinds
have a secondary purpose as a musical instrument. beat blinds encourage children
to embrace the world of music.’

more

will gurley: http://www.willgurley.com