ca. 70 products refer to sweden's traditions and nature, all 'created with the aim of
sustainability in mind' (??!). the collection involves many young designers,
swedish group front and dutch designer hella jongerius.
www.ikea.com/se





'svarva' by front


'svarva' floorlamp by front

'selma' by front





'mikkel' wall decoration by hella jongerius


'gullspira' by hella jongerius



'pelle' by by hella jongerius


drawing by hella jongerius

hella jongerius created wallhangings for the IKEA-unicef programme, which helps
women in india to start up small sewing businesses and enables their children to go
to school. sources of inspiration are the animals that feature in swedish fairy tales.
in the production process small scale craft production in India is combined with large
scale industrial production by IKEA, while the images refer to the local roots of this
global company. the result consists of textiles of which not only IKEA and jongerius
will benefit, but also the craftswomen who left their traces in the making.

the textiles are made with a variety of materials and techniques, which gives the end
result a rich look. the used materials are a mix of woolen felt, a woven woolen dobby
and printed cotton. a bright colored polyester band with button holes at the top of the
work gives a sturdy accent and serves to attach it to the wall. the parts are stitched
together and embroidered by hand. the combination of colors, print and embroidered
accents give each of the three designs an individual character. each walhanging is made
from beginning to end by one woman. on the back of the work is a label with the names
of IKEA, hella jongerius and the embroidered name of the woman who made it.

why a goat, a fox and a rabbit?
"they refer in an abstract way to animals featured in swedish fairy tales. animals have already
been featured in much of my earlier work; they trigger first and foremost the imagination.
an animal has the power to be familiar; expressing moods comparable to the moods of human
beings, and at the same time an animal remains puzzling."








'karljohan' sidetable by christian halleröd


'hällar' stool by maria vinka


'rasken' bench by anna leckström


'saga' chair by nike karlsson


'skal' centerpiece by nicolas cortolezzis

IKEA teamed up with swedish production company kokokaka to deliver ridiculous
'informative films' explaining the thoughts behind some of the new products.
http://www.kokokaka.com