consumers want the old packaging of tropicana juice back
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consumers want the old packaging of tropicana juice back
redesigned tropicana packaging by the omnicom agency
in early january 2009 tropicana of pepsico introduced its redesigned packaging by peter arnell of the
omnicom agency. the new packaging depicts a tall glass of tropicana with the message '100% orange
pure and natural' written across the carton which aimed to capture the pureness and freshness of the
product and brand however it failed to win the heart of its loyal customers. the company has received
negative comments on its new packaging saying it was 'ugly', 'stupid' and 'a generic bargain brand'.
previous packaging of tropicana
tropicana has decided to bring back the previous packaging with a straw sticking in the orange,
starting from the next month. the president at tropicana north america has admitted the brand's
underestimation of the strong emotional connection that consumers had with the previous packaging.
he also mentioned 'those consumers are very important, so we responded'.
the orange shaped new cap will remain as they continue to run a TV, print and out door advertising
campaign 'squeeze' acclaiming the change of design. more
http://www.tropicana.com
I like it, its not as messy.
j 02.26.09
Now they just need to get rid of that horrible new pepsi logo.
I really didn't that the orange one was that bad, maybe they should just use the straw and orange logo.
I really didn't that the orange one was that bad, maybe they should just use the straw and orange logo.
g 02.26.09
Americans are just afraid of anything different.
If they were told by their T.V. to like it then it would be the bees knees. I for one think they made monumental progress with the new design and it is a shame that their consumers freaked. I guess drinking pesticide laden orange juice helps make you a zombie.
Wake up sheeple.
Peace
If they were told by their T.V. to like it then it would be the bees knees. I for one think they made monumental progress with the new design and it is a shame that their consumers freaked. I guess drinking pesticide laden orange juice helps make you a zombie.
Wake up sheeple.
Peace
Ritt 02.26.09
I like the threaded cap from the new design; they should have added that to the old carton design.
mw 02.26.09
this is ridiculous. this whole fight is ridiculous.
the new packaging WORKS, why are people fighting it so hard?!
the new packaging WORKS, why are people fighting it so hard?!
tarynpaper 02.26.09
It is too bad. I prefer the look of the new packaging, however it did have some issues.
Because the different types of juice are only differentiated by the color coded top band, you can't tell what's what when they have a shelf over them in the refrigerator. You have to pull them out to tell what kind of juice it is...not well thought out.
Also, even the grapefruit juice has a picture of orange juice on it...it's all very confusing.
If only they had put as much attention in to the usability as they did into type face and layout.
Because the different types of juice are only differentiated by the color coded top band, you can't tell what's what when they have a shelf over them in the refrigerator. You have to pull them out to tell what kind of juice it is...not well thought out.
Also, even the grapefruit juice has a picture of orange juice on it...it's all very confusing.
If only they had put as much attention in to the usability as they did into type face and layout.
Tony the tiger 02.26.09
@Ritt
Sheeple?
Are you fourteen? Do you own a black and white novelty shirt that reads, "You laugh because I'm different, I laugh because you're all the same"?
Sheeple?
Are you fourteen? Do you own a black and white novelty shirt that reads, "You laugh because I'm different, I laugh because you're all the same"?
sg 02.26.09
well they had to remove the orange because they arent using real oranges anymore. scientifically laboratory hormonal enhanced orange color fluid that taste like citrus. the pulp is actually larvae skin. - so i think the design is great for that !
other wise please go back to the original packaging please.
i am a designer so i know what im talking about.
thank you.
other wise please go back to the original packaging please.
i am a designer so i know what im talking about.
thank you.
orange colored 02.26.09
I have to disagree; I like the old design; the new one is just too plain and generic.
oscarte 02.26.09
Original is best.
As everything else.
As everything else.
Jesus's love 02.26.09
the new cap is ok... but why so serious ??? at least i like to think that i'm drinking "real orange" but the new design says artificial everywhere, is so insipid i can even imagine it taste the same. Go back original!
RQ 02.27.09
While the new design is cleaner, it IS really generic. What about it sets it apart from anything else on the shelf?
and "sheeple"? Someone sounds like a pretentious first year design student.
and "sheeple"? Someone sounds like a pretentious first year design student.
Jodee 02.27.09
I like the cleanliness of the new design, but I do agree that it seems generic. They should make a more modern design that still utilizes the orange with the straw in it.
That being said, who are these crazy-ass people who have a "strong emotional connection" to a carton of sugary, low-quality juice?
That being said, who are these crazy-ass people who have a "strong emotional connection" to a carton of sugary, low-quality juice?
Yulianna 02.27.09
The new design is cool and understated. As an Australian, I'd expect to see something like the new design here. The old design is very U.S. - a little over-done.
No offense guys, it's a cultural difference, like the covers of Sci-fi / Fantasy books - U.S. covers are always big bold and dramatic, whereas UK/Australian covers are elegant and understated.
I guess it's all about the target market!
No offense guys, it's a cultural difference, like the covers of Sci-fi / Fantasy books - U.S. covers are always big bold and dramatic, whereas UK/Australian covers are elegant and understated.
I guess it's all about the target market!
Darren Woolley 02.28.09
I have been thinking about this for a month. How can such a beautiful design be so rejected. Ultimately I went to the market and discovered why: From a distance the carton looks smaller than an identical carton next to it. The use of white space diminishes the volume of the box greatly.
Tony 03.06.09
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