959 launches collection of recycled seatbelts bags

‘972’ for those who want everything close at hand as well as a notebook

50 years since it first came into use the traditional seatbelt has found itself a new role in life with the new 959 bag range. 959 has kept the idea of the seatbelt whilst transforming it into a collection of bags made entirely out of material recuperated from scrap yards.   in its various models; 531, 581, 793, 972, 959 the design focuses on the relationship between use value and aesthetic value of an object in an original way, giving seatbelts a new social status – a daily accessory.   design and fashion come together allowing the indestructible material – polyester belts to preserve its function – protection and to transfer this with all its connected values; resistance, practicality and durability, protecting the contents of the bag.

‘531’ clutch bag ‘531’ clutch bag

581 for him or her, everyday use

581 for him or her, everyday use

‘793’ the big bag, for short trips, the gym or the road

‘793’ the big bag, for short trips, the gym or the road