959 launches collection of recycled seatbelts bags

959 launches collection of recycled seatbelts bags


'972' for those who want everything close at hand as well as a notebook

50 years since it first came into use the traditional seatbelt has found itself a new role
in life with the new 959 bag range. 959 has kept the idea of the seatbelt whilst transforming
it into a collection of bags made entirely out of material recuperated from scrap yards.
 
in its various models; 531, 581, 793, 972, 959 the design focuses on the relationship
between use value and aesthetic value of an object in an original way, giving seatbelts
a new social status - a daily accessory.
 
design and fashion come together allowing the indestructible material - polyester belts
to preserve its function – protection and to transfer this with all its connected values;
resistance, practicality and durability, protecting the contents of the bag.




'531' clutch bag

'531' clutch bag



581 for him or her, everyday use


581 for him or her, everyday use



'793' the big bag, for short trips, the gym or the road


'793' the big bag, for short trips, the gym or the road
ridhika db
03.11.09  
3
I've seen this already in Buenos Aires, like 6 years ago, at the FADU (Facultad de Arquitectura, Diseño y Urbanismo), faculty of the Buenos Aires University. I think it was an exersise on one of the Industrial Design courses.
Francisco   03.11.09
make a backpack
ar0on   03.11.09
great idea :)
asq   03.11.09

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