vince frost creates packaging and identity for donna hay

vince frost creates packaging and identity for donna hay

donna hay, australia’s most celebrated food stylist approached frost to design the bespoke
packaging for her expanding company.







known for her devotion to baking, donna's new range of  baking goods stays true to her
'special-made-simple' philosophy, making it easy for anyone to create gourmet treats at home.
the range of baking kits include chocolate-chunk brownies, triple chocolate and oat and cranberry
cookies plus three flavors of cupcakes, complete with papers and icing.
the british-born, sydney based graphic designer frost is also working with donna to launch
her first store, designing the signage and identity featuring across a large variety of mediums
including business cards, candles, stickers, shopping bags and aprons.
the shop opens this april in sydney's glamorous woollahra, in a restored stone building that first
became a general store in 1886.
her latest cookbook, 'no time to cook', with a cleaner design but more 'mess' in the photographs,
goes also on sale next month. anyone needing a menu idea can call up hay’s recipe archive online.
in addition, frost was asked to design the packaging for donna's collaboration with royal doulton.

leeji db
03.31.09  
1
VINCE YOU RULE
Elizabeth M.   03.31.09

vince frost state library redux

design | 04.11.10

the idea of 'surprising' appears in the execution of a new identity for australia's state library of NSW. it utilizes the distinctive interrobang, a typographic punctuation created in 1962 symbolizing both a questio...

1

vince frost : one hundred alphabet

design | 12.16.09

frost design had been called in by the state library of NSW to invent a clever marketing campaign to publicize the 100th birthday of its most celebrated component, the mitchell library, next year.

0

vince frost: 'wonderland' installation at scu

design | 11.04.09

for this year's sculpture by the sea held along the caost of sydney's bondi to tamarama beaches the Frost* team created a site-specific installation using their signature typographic approach.

0

light vial by matthew crowley

READER'S SUBMISSION a personal light source that you can carry around with you. when it is no longer needed, return it to its charging dock for the ni...

kastiel: uganda glass cabinet

READER'S SUBMISSION

taking form from old world voyage boxes, this glass cabinet maintains the shape and sense of personal storage with modern objec...

video

BIG architects kimball art cen

architecture

the new facility is designed to balance the neutrality of an exhibition space with the distinctiveness of a building in park c...

takashi murakami: ego exhibiti

art

the interactive installation features circus tents, indoor cinemas, paintings, multimedia displays and statues, including a six...

RENAULT 4 ever behind-the-scenes

DESIGNBOOM COMPETITIONS thousands of you entered from across the world; now take an exclusive video look

'horsey' by eungi kim

DESIGNBOOM COMPETITIONS 'horsey' by eungi kim from korea is one of the shortlisted design entries from m
video

SELFPROMO - january 17 - march 17

DESIGN - AEROBICS how to present yourself in a creative world. different approaches to make sure your work is brought to the attention of the people that 'matter'...

POP UP - january 17 - march 17

DESIGN - AEROBICS don’t blink or you’ll miss it! in this course we’ll look at temporary structures, from living quarters and exhibition stands to container stores...
designboom news
340,395 subscribers

keep up to date with recent articles and upcoming events.
to receive both newsletters please check 2 boxes.

DAILY - see sample BIWEEKLY -see sample
© copyrights 2000 - 2012 designboom, all rights reserved. all material published remains the exclusive copyright of designboom.
no contents, including text, photographs, videos, etc. may be reproduced in whole or in part without the written consent of designboom. in addition,
no material or contents may be reproduced on the world wide web by techniques of mirroring, framing, posting, etc. without the written consent of designboom.