swedish group front have designed a range of furniture items for moroso that makes a striking use of photographic images to create an illusion of movement in the objects and to twist the experience of their shape and materiality. the range includes three sofas, a low table and a carpet.

‘soft-wood-sofa’ by front image © designboom

front designers for moroso: 'moment' collection at milan design week 09 detail, the flexible and soft construction combines characteristics of textile and wood image © designboom

front designers for moroso: 'moment' collection at milan design week 09 rendering of ‘soft-wood-sofa’ by front

front designers for moroso: 'moment' collection at milan design week 09 ‘drape’ sofa and carpet by front the light ray from an imaginary window decorates the striped carpet image © designboomfront designers for moroso: 'moment' collection at milan design week 09 detail of the printed photographic image on the fabric, it turns the flat surface into a richly draped one image © designboom

front designers for moroso: 'moment' collection at milan design week 09 ‘drape’ sofa and low tables by front image © designboom

front designers for moroso: 'moment' collection at milan design week 09 a sudden light flare is preserved by a print on the table top image © designboom

front designers for moroso: 'moment' collection at milan design week 09 rendering of the ‘drape’ sofa, the carpet and low tables by front

front designers for moroso: 'moment' collection at milan design week 09 rendering of the ‘drape’ sofa by front

front designers for moroso: 'moment' collection at milan design week 09 ‘cushion sofa’ by front at the moroso stand, the cushions balance on the sofa’s edges image © designboom

front designers for moroso: 'moment' collection at milan design week 09 prototype of ‘cushion’ sofa