front designers for moroso: 'moment' collection at milan design week 09

front designers for moroso: 'moment' collection at milan design week 09


swedish group front
have designed a range of furniture items for moroso
that makes a striking use of photographic images to create an illusion of movement
in the objects and to twist the experience of their shape and materiality.
the range includes three sofas, a low table and a carpet.


'soft-wood-sofa' by front
image © designboom



detail, the flexible and soft construction combines characteristics of textile and wood
image © designboom



rendering of 'soft-wood-sofa' by front


'drape' sofa and carpet by front
the light ray from an imaginary window decorates the striped carpet

image © designboom


detail of the printed photographic image on the fabric, it turns the flat surface into a richly draped one
image © designboom



'drape' sofa and low tables by front
image © designboom



a sudden light flare is preserved by a print on the table top
image © designboom



rendering of the 'drape' sofa, the carpet and low tables by front


rendering of the 'drape' sofa by front



'cushion sofa' by front at the moroso stand, the cushions balance on the sofa's edges
image © designboom



prototype of 'cushion' sofa
massimo db
04.29.09  
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moroso: m'afrique exhibition at milan design

design | 05.20.09

the m'afrique exhibition held at the moroso showroom during milan design week, celebrated the african continent through works by designers, artists and craftspeople.

4

patricia urquiola 'fergana' and 'rift' for mo

design | 05.02.09

material research is, again, a key element in patricia urquiola's 'fergana' collection, whose fabrics combine ancient weaving techniques from uzbekistan with european industrial manufacturing techniques.

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philippe bestenheider for moroso

design | 04.30.09

its basic shape is a hexagonal arrangement inspired by molecular geometry or a snowflake.

0

front: story vases

design | 04.11.11

the project tells the personal narratives of five women living in the remote villages of kwazulu-natal, south africa, each one developing their story into text through means of threading glass beads onto metal wires...

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design | 12.07.10

the clock's circular face holds each number perpendicular to the surface which only become legible when their shadows are cast on to the painted white base.

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front: wood chair for moroso

design | 04.18.10

the aesthetic of the armchair draws on the classic wooden beaded seat covers used by drivers who are looking for a certain kind of comfort when sitting in their cars.

1

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