freshwest: 'brave new world' lamp for moooi

'brave new world' lamp by freshwest
image © designboom

moooi presented 'brave new world' lamp by freshwest at milan design week 09.
the 'brave new world' lamp started as a concept piece of random thought-initiated construction.
following the example old far eastern bamboo scaffolding the lamp was developed without a
design or plan in place however each piece of wood is carefully notched and pegged together
to form an integral part of the overall mechanical structure. the limitations of using small piece
of wood to created a large form allowed the design process to be responsive as possible.
much like a sculptures' relationship to their material.


'brave new world' lamp
image © designboom


'brave new world' lamp
image © designboom


'brave new world' lamp


'brave new world' lamp


'lazy' chair by freshwest
image © designboom


marcus beck and simon macro of freshwest
portrait © designboom