richard smith:dollar redesign project
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richard smith:dollar redesign project
graphic designer richard smith thinks designers can help kick-start the US economy with 'a thorough,
in-depth, rebranding scheme - starting with the redesign of the iconic US dollar'. smith recently created the designs
featured here and is asking the public to contribute their own dollar designs to his blog.
'the american dollar has not truly been redesigned since about the 1930s. the dollar redesign project is your
opportunity to theoretically ‘change’ that. yes, technically there are many limitations and complications when
it comes to bank note design, but if the swiss can do it on a regular basis, why can’t we north americans too.
besides our great ‘rival’, the euro, looks so spanky in comparison it seems the only clear way to revive this
global recession is to rebrand and redesign. why not ? it seems to work for everyone else …' RS
full details of the project can be found here.
via iso50
Love it, great idea! Turn off the light and we will glow again.
Gianfranco Fagotto Berlinghieri. 05.18.09
dude! they all have to be green!
gigi 05.18.09
These are great! Possibly bolder numbers and the same placement on each bill (not sure why the 5 and 50 should be different from the others)?
James 05.18.09
Really? Do you think making money look like Mac screen savers will help the economy? Now THAT's utopian design!
Dimble 05.18.09
From a design point of view it's a nice project BUT realistically investing in a re-design / re-brand any time soon would probably be the end of the US economy!
Reality Bites 05.18.09
they look like vouchers, not bank notes....and the design is prone to dating very quickly so irrespective of what the swiss do it's not a very pragmatic approach.
Ghostieman.... 05.18.09
mediocrity is thy name.
Joseph 05.18.09
i agree, it looks like gift vouchers - where can i see it's the US bank notes? i think needs more iconic value..
snailomorphesis 05.18.09
so weak, why is it even posted here? a friends work or sth?
popz 05.18.09
great idea, great intent, but, mediocre design.
alisabet 05.18.09
great party invitations!
aldo 05.18.09
dont think the freemasons would be to happy with those......
JOHNSON!!!!! 05.18.09
Excenlent work was made with the British Pound coins, why not do the same with the American Dollar and make it look Zimbabwean?
Frade 05.18.09
whoa sweet lines! just kidding. What makes these look American? If you are going to “redesign” the bank notes you have to take into consideration at least some of their current design elements that make them unique.
George 05.18.09
cool, but looks more like concert tickets...
haro 05.18.09
OK - So these do look a bit like gift vouchers for Virgin Megastore but the idea of re-designing the US dollar is quite interesting when you consider that it is really quite awful: All the bills look so similar and dated etc.
Franz 05.18.09
These don't really say much about the culture of America. Instead, they make me think of gaming vouchers or department store coupons. I can imagine they would be printed on magazine stock too?
jacobmaple 05.19.09
They look like gift vouchers...
Kid 05.19.09
great concept and idea. but frankly, i dont think we have the money or budget to recreate money at this time due to our great economic failure!!!
noods121 05.19.09
the '$' is a giant waste of space on each.
design as shown is cute but looks like gift certificate to a scandinavian airport in the 90s.
design as shown is cute but looks like gift certificate to a scandinavian airport in the 90s.
uglycomputer 05.20.09
Bank notes are vouchers - and it worked for Australia.
pickletickle 05.20.09
LOL at designers: "it seems the only clear way to revive this
global recession is to rebrand and redesign."
what, your 0/hour regular consultancy shriveled up and fell off?
global recession is to rebrand and redesign."
what, your 0/hour regular consultancy shriveled up and fell off?
UC2 05.20.09
good idea, but the design should be more gradual not a jarring shift to a euro-note, the greenback should still be green. The motto change/reversion is the best part of the design.
jocularwelsh 05.20.09
these look like argos vouchers not much thought other than "let's make a nice design", no history, heritage represented. Style over substance…
Jimmy Villain 05.20.09
Nice bills, but shouldn't we be replacing bills with finger print recognition backed up by bailed out bank credit?
karstencreative 05.21.09
the idea is great indeed. However, the outcome is a little bit vague and it's just an insult to the whole idea!
But, well, at least there is something that american designers can do to improve it!
But, well, at least there is something that american designers can do to improve it!
mancho 05.24.09
this design is epic failure. and am i the only one who has a problem with "one nation from many people"?
are you serious? way to sound like a five year old.
put back "e pluribus unum" please.
are you serious? way to sound like a five year old.
put back "e pluribus unum" please.
no. just no 05.24.09
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