stockholm design lab: ASKUL paper packaging

stockholm design lab have designed this paper packaging for the japanese mail-order company ASKUL. SDL worked mainly on designs for ASKUL's private brand to distinguish these products in a clear and graphical way.






'the key was to find and use symbols that are easy for the customers to understand at first glace, for example the line space for the note books.' you can see more of the range here.
via the dieline
design-aerobics paper course now open for enrolment
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