erwan fortin invitation - invite stacks
designed in collaboration with lisa naftolin and default
photograph courtesy of art + commerce

graphic designer alex lin recently opened his own studio after working with the design firm 2x4 and as
a partner at default. lin has experience working with number of high profile design clients including
OMA, artecnica, stephen burks, studio gang architects and SANAA as well as institutions such as the
guggenheim museum and the queens museum of art. lin’s work is also part of the MoMA’s permanent
collection. lin’s work spans traditional print design as well as digital and web. lin recently completed
a new website for the design company artecnica (shown below). the new site features an ever-changing
home page that displays recent projects, featured designers, events and media.

http://studiolin.org


erwan fortin invitation - invite stack
designed in collaboration with lisa naftolin and default
photograph courtesy of art + commerce


designboom talked to lin about his unique collaborations with many of the top names in contemporary
design.

how does working with designers differ from working with regular clients?
designers are more confident with their own aesthetic tastes and visions, so naturally, they become an
integral part of the design process. the outcome becomes more of a dialogue if the client is a designer,
and may I add, all the more interesting.

what has been the hardest part of opening your own studio?
the hardest part is not knowing how I'll ever go on vacation again...



new artecnica website


where do you think the future of graphic design is headed?
as digital content continues to grow, we need more thoughtful and innovative ways to present and give
shape to it. design will be more about creating systems in which content can play itself out in. systems
that offer flexibility, expandability and variety within a set of controlled parameters.

what projects do you have in the pipeline?
the studio is currently working on a comprehensive signage and identity design for the queens museum
of art with grimshaw partners and map.



new artecnica website


new artecnica website


50,000 beds - exhibition catalog
designed with default


50,000 beds - print materials
designed with default


new readymade projects - portfolio
designed in collaboration with stephen burks and default


new readymade projects - website
designed in collaboration with stephen burks and default


craft cafe - poster
designed in collaboration with stephen burks and default


craft cafe - boxes
designed in collaboration with stephen burks and default