pentagram: chicken now identity
designboom DESIGN-AEROBICS competitions interviews art architecture design technology shop

pentagram: chicken now identity



pentagram's austin office recently designed a new identity for the fast-food chain chicken now.


new logotype

chicken now is a fast food chain that is located exclusively in the food courts of shopping malls. the mall crowd tends to skew young so the new chicken now identity needed to appeal to fickle teenagers and college kids without alienating the older mall shopper.


the new identity applied to packaging...





'we were inspired by skateboarding and surfing iconography and the kind of simple fun graphics that you see in contemporary japanese youth culture and anime.' says DJ stout who headed the team behind the project.

you can read more about the project on pentagram's blog.
andy db
08.10.09  
4
I like the mark but perhaps they could have done more with the typeface.
Ralphy   08.10.09
Sorry but i have to say that the "before" identity is much much better than that so common one. I fell like i see that one each and everyday everywhere. The other one was funny at least.
François Mahu   08.10.09
very pentagram!
Li Rui   08.11.09
I like very much this new design of mark. So simply and appealing. Seduce me this kind of work.
Margarida Partidário, Portugal   08.11.09
logos (29 articles)

stockholm design lab: vardapoteket identity s
design | 01.20.12

stockholm design lab have created a new identity scheme for the pharmacy chain vårdapoteket.

0

chermayeff & geismar: new blip identity
design | 01.11.12

chermayeff & geismar have designed a new identity for the original web series network blip.

0

viktor hertz: think different - apple tribute
design | 01.08.12

this exercise is the swedish graphic designer's way of saluting the innovation that stems from apple, reinterpreting the brand's iconic logo to address various avenues of literally 'thinking different'.

2
pentagram (3 articles)

kenneth grange: making britain modern
design | 06.28.11

a survey of work by product designer kenneth grange, this forthcoming exhibition will span his 50+ year career, including designs of both iconic consumer products and familiar public landmarks.

2

pentagram: saks fith avenue's third floor ide
design | 09.13.09

pentagram designed the brand identity for the newly renovated third floor at asks fifth avenue, new york. a number three is made from the names of the 49 designers whose collections are sold on the floor.

0

kit hinrichs retrospective exhibition
design | 03.26.09

the alyce de roulet williamson gallery is currently showing a retrospective exhibition of work by pentagram's kit hinrichs.

1

wirtschaftsblatt newsroom by IDFL
READER'S SUBMISSION it is all about lifting up the spirits… office space for wirtschaftsblatt, austria's leading publisher for economy, bussines, fina...

source organization network
READER'S SUBMISSION

using 'game of life' cellular automaton, this installation represents the emergence of self-organizing systems. the discrete mo...

video

kehinde wiley: the world stage

art

the installation portrays young men of varied ethnic descent living in israel, depicted against backgrounds containing symbols ...

BIG architects kimball art cen

architecture

the new facility is designed to balance the neutrality of an exhibition space with the distinctiveness of a building in park c...

RENAULT 4 ever behind-the-scenes
DESIGNBOOM COMPETITIONS thousands of you entered from across the world; now take an exclusive video look

'horsey' by eungi kim
DESIGNBOOM COMPETITIONS 'horsey' by eungi kim from korea is one of the shortlisted design entries from m
video

SELFPROMO - january 17 - march 17
DESIGN - AEROBICS how to present yourself in a creative world. different approaches to make sure your work is brought to the attention of the people that 'matter'...

POP UP - january 17 - march 17
DESIGN - AEROBICS don’t blink or you’ll miss it! in this course we’ll look at temporary structures, from living quarters and exhibition stands to container stores...
designboom news
340,452 subscribers

keep up to date with recent articles and upcoming events.
to receive both newsletters please check 2 boxes.

DAILY - see sample BIWEEKLY -see sample
© copyrights 2000 - 2012 designboom, all rights reserved. all material published remains the exclusive copyright of designboom.
no contents, including text, photographs, videos, etc. may be reproduced in whole or in part without the written consent of designboom. in addition,
no material or contents may be reproduced on the world wide web by techniques of mirroring, framing, posting, etc. without the written consent of designboom.