artecnica: billboard collection

artecnica has a new collection that has been born out of recycling advertising billboards.
impressed by artecnica's design w/ conscience program, TBWA, the advertising agency
for such companies as apple, adidas and absolute vodka, requested artecnica to exclusively
recycle their large format billboards into products. after a 2-year design process,
they are presenting the first two commercial products of the billboard collection.


the 'stretch bag' laying flat
image courtesy of artecnica

'stretch bags' are die cut from 100% recycled billboards, transforming colorful advertising campaigns
into a clever bag. the design is drawn from the strength and symmetry of patterns found in nature
and has the ability to hold up to 75lbs. the 2-D design lies flat but then stretches into a
3-D structure when in use - a large bag with the smallest amount of waste. the solution is a bag
developed without needing, stitching, gluing or folding.
it is available in varying colors of billboards or natural brown leather.


pulling up on handles of the flat design
image courtesy of artecnica


results in a 3D structure
image courtesy of artecnica


the colors of the billboards provide visual interest
image courtesy of artecnica


an over the shoulder bag which can carry up to 75 lbs.
image courtesy of artecnica


no two bags are alike because of the various billboards used to produce them
image courtesy of artecnica


'stretch bags' also come in natural brown leather
image courtesy of artecnica


image courtesy of artecnica


image courtesy of artecnica


'cases' come in three different sizes
image courtesy of artecnica

the second product of the billboard collection is 'cases', which are fashioned after the simplicity
of traditional envelopes. they are crafted from sustainable cork and lined with billboard advertisements.
the three different sizes allow for versatility. the small and medium size can fit into a small
clutch or bag, while the largest one can easily be used on its own.


the folded design of 'cases'
image courtesy of artecnica


each case looks like an envelope
image courtesy of artecnica


it can be used a small clutch
image courtesy of artecnica