asobio channel one by nendo
image courtesy nendo

fashion brand asobio's first storefront shop designed by nendo, consists of a spacious
bi-level interior with a generous opening. keeping with the shop's theme 'focus', they
positioned monotone photographs on the floor and walls, and varied the size to imitate
the effect of a camera’s zoom lens, and the sharpness to recall the sense of being out
of focus. these effects enhance the space with depth and continuity, provide variety
and make the products on display stand out by appearing 'in focus' in contrast to
the shop's own patterns.


asobio channel one
image courtesy nendo


asobio channel one
image courtesy nendo


asobio channel one
image courtesy nendo


asobio channel one
image courtesy nendo


asobio channel one - change room
image courtesy nendo



asobio channel one exterior
image courtesy nendo


another new design be nendo is 'music cage' a wireless speaker that allows you to listen
to music from a computer or bluetooth-enabled mobile phone without cluttering a room
with wires or cords. it can attach to a ceiling-mounted electrical socket for light fixtures.
you can also plug it into a wall socket for power, and attach it to our original floor or table
stand.


'music cage'


'music cage'