at first, the annual report looks like a regular book
image courtesy of bruketa & žinić

'well done' is podravak's annual report needs to be baked before it's used.
designed by croatia-based creative agency bruketa & žinić, on first glance,
it appears as a regular book, but once you open it, inside there is a small book inset.
when you flip through the pages of the booklet, they are completely blank.
in order for one to see the images and text, they must wrap the book in foil and bake it at
100 degrees celsius for 25 minutes. because the book is printed with thermo-reactive inks,
the heat of the oven, makes the images and text appear.
the larger book holds all the numerical data and report of the auditor,
while the smaller book which needs to be baked, contains podravka recipes.


inside there is a small book inset
image courtesy of bruketa & žinić


a detail of well done
image courtesy of ibruketa & žinić


image courtesy of bruketa & žinić


when you flip through the pages of the small book, they are completely blank
image courtesy of bruketa & žinić


one needs to wrap the book in foil...
image courtesy of bruketa & žinić


and bake it in the oven
image courtesy of bruketa & žinić


because the book is printed with thermo-reactive inks, images and text appear during the baking process
image courtesy of bruketa & žinić


the small booklet is filled with podravka recipes
image courtesy of bruketa & žinić