pentagram designed the brand identity for the newly renovated third floor at asks fifth avenue, new york. a number three is made from the names of the 49 designers whose collections are sold on the floor. these images show how the identity was applied to invitations for the opening party.

pentagram: saks fith avenue's third floor identity

pentagram: saks fith avenue's third floor identity

pentagram: saks fith avenue's third floor identity

the invite unfolds in squares to reveal a poster of the new identity.

pentagram: saks fith avenue's third floor identity

the designer names are rendered in the novia typeface.

pentagram: saks fith avenue's third floor identity

project team partner-in-charge: michael bierut designer: jennifer kinon photos by jeshurun webb

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