this past week hilton worldwide (formerly hilton hotels corporation) unveiled its new corporate name and logo
designed by landor.



'with the addition of the word 'worldwide' the new logo unites all members of the organization across all parts
of the globe with one shared vision for success. the platinum and gold stylized H evokes quality, stature and
the richness of hilton’s heritage. the two halves are reflective, which are a reminder of the company’s storied
past and vibrant future, and the open curves are welcoming, symbolizing the world of travel by suggesting
the round edges of the globe, the arch of a bridge and posts of a bed.'




while hilton worldwide’s individual hotel brands will remain unchanged, the new look will be used in
business-to-business communications with hotel owners, the travel trade, and it will be used for the
'hilton hhonors loyalty program'.

you can read more on the rebrand at brand week and brand new.