tom dixon shop by studio toogood

a view of the shop located in the wharf building at portobello dock
image © designboom

as part of london design week, tom dixon presented his first shop located in the
wharf building at portobello dock in west london. the concept of the store has been
designed by studio toogood who has translated their idea through a warehouse installation
within the space. the design is in the form of a stage set which is a representation
of tom dixon's industrial aesthetic. the set divides the space into rooms, and visitors are
able to explore aspects of the shop by peering through various windows and doors
which contain the individual room sets whose overall themes are derived from materials
such as copper, cast iron and wood. the new 1800 sqft space showcases a series of products
from dixon's new 2009 collection 'utility' and is part of tom dixon's new office complex.

'at last...we have found a new home - and not just any old showroom, but a more
characterized and appropriate space we could not have dreamt of...' - TD


tom dixon showroom which is divided like a stage set
image © designboom


windows in the walls allow visitors to peer into the individual room sets
image © designboom


installation of beat lights
image © designboom


image © designboom


a view down one of the store's corridors
image © designboom


this room set's theme is copper - the copper blow light and copper shade are shown
image © designboom


installation of copper shade down another hallway
image © designboom


there is a house-like stage set down the middle of the store with windows and doors allowing visitors
to walk through each of the 'rooms'
image © designboom


image courtesy of nina morris


a view of the stage set structure
image © designboom


the house-like structure made from wood boards
image © designboom


entrance to the store
image © designboom


designer tom dixon
image courtesy of studio toogood


a rendering of the set which divides the shop
image courtesy of studio toogood


a detail of the interior structure
image courtesy of studio toogood




drawings of the space's layout
image courtesy of studio toogood


detail of the layout and product placement


tom dixon with his industrial tools
image courtesy of studio toogood