gocycle® was one of the projects inside the bike feature
image © designboom

brompton bicycles ltd. had a presence at this year's london design festival with a number of
collaborative projects with JAM. inside 100% design, there was the brompton live assembly
interactive stand which was a participatory display of the bicycle assembly process.
this signposted the way to 'the bike feature', an exhibition of creativity emerging from the world
of bike design and bike culture. there was also the brompton bike tours in which visitors could
sign-up for a two-hour tour of various art and design installations around the brompton quarter
and V&A.


detail of gocycle®
image © designboom

gocycle® is a lightweight electric two-wheeler that combines on-demand power with
space-efficient storage. features include: the empower pack TM which is a lightweight,
micro-sized motor, the pitstopwheel® - a front/rear interchangeable and side-mounted wheel
for easy tyre change, cleandrive® - a patented three-speed, enclosed maintenance-free
chain drive and magflow®-thixomoulding® technology which delivers the same performance,
look and feel of a carbon fibre bike, but at a lower cost. it is the world's lightest electric
bicycle weighing 16.2 kg and is the first bicycle in history to use a magnesium injection-moulded
frame and wheels.


trail cat
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trailcat is an all-terrain cycle by david massey which has been created as a more inclusive
alternative to two-wheeled cycling through forests and woodlands. as a continuation of a
pervious project to develop a cycle for young adults with cerebral palsy, the trailcat,
for a number of reasons, is aimed at those who find the traditional bicycle layout problematic.
it's design is based on the stable four wheel platform.


image © designboom


image © designboom


bike feature project by JAM, alma and 14 bike co.
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JAM is currently developing a range of leather goods for cyclists under the brand name JALMA.
a collaborative project with alma and 14 bike co., they have created a one-off hand finished
leather bike. the concept uses a snake skin in a luminous green.


a closer look at the vibrant snake skin bike
image © designboom


copenhagen lady by biomega
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another bike feature project was this female version of the copenhagen bike by biomega.
its form has a softened minimalism of the classic copenhagen and embraces a feminine
yet aggressive form. the design of the copenhagen lady is meant to enable women to enjoy
the functionality of a shaft driven bicycle.


the brompton live assembly stand inside 100% design
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brompton live assembly
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brompton live assembly
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outside of two earls court where the brompton bike tours began
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brompton bicycles ltd. provided blue, red and white bikes for the tour to go along with the theme of 'britishness'
image © designboom


unpacking the bikes
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getting ready for the bike tour
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parked outside scandium design store, one of the stops along the bike tour
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parked bikes
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during london design festival, designboom sat down with 100% design's creative director
jamie anley to talk about the collaboration with brompton bicycles ltd.