maezm: sharing watch

maezm: sharing watch


sharing watch, 2009

a normal watch is worn so that it is convenient for the wearer to tell time - with numbers
readable when the arm is folded toward the trunk of the body. however, through a slight
change of turning the display board 90 degrees, the intrinsic meaning of the watch changes
- for example when you are showing someone what time it is. sharing watch by
korean design studio maezm displays the time in such a way that it is read in the same way
to you as it can be read by others. the simple act of turning the numeric face 90 degrees reconsiders
the ritual behavior of sharing time on a different level.


the watch makes it easy to share time with others just by turning the face 90 degrees




detail
39mm x 240mm x 9mm




concept image - turning display board 90 degrees


chair from re-love collection, 2009
image © designboom


as part of their exhibition at london designersblock 09, maezm showcased their re-love collection
in which they have taken old furniture which they have used and hold memories for them,
proposing new methods in which to enjoy these pieces again.
.

an old chair is updated with a knit-foam covering, ready for enjoyment once again
image © designboom


re-love lighting, 2009
image © designboom


detail
image © designboom

maezm will be participating in the designboom mart tokyo 2009.

andrea db
10.18.09  
8
Very Thoughtful
Penghao   10.18.09
i want it.
where can i get it?
hila   10.18.09
what is that something white ?

Is that roof?
seul   10.18.09
hila: knit-foam covering
rabenic   10.18.09
Sure the watch idea has been done before?
Like the chair though.
Ralph   10.19.09
watch no idea is from omega 1920.
xxx   10.19.09
Damn I love these guys, their silicon table-dish cover and sofa dress too.
Shame they have such a small presence on the net.
Such a nice thought process.
Barton Smith / TOL   10.19.09
One of Tibor Kalman's watches (M&Co) has the same idea. And that was quite a long time ago. Though, I don't think it was rotatable.
Flum   10.19.09

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