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2012 london olympics pictograms
today the organizers of the 2012 london games unveiled the 38 olympic pictograms designed by someone.
they will be used on merchandise, signs and tickets, helping spectators find their way to their sport of choice
when the olympics begin in three years. there are two versions of pictograms, one silhouette and the other
a more colorful rendition 'inspired by the london underground map'
pictograms of each sport were first used at the 1948 games in london and have become a regular
feature of the olympic movement since the tokyo games in 1964. otl aicher's pictograms for the
1972 olympics in munich are largely regarded as the design benchmark.
'we wanted to make sure that whatever we came up with was a great piece of design but it also
worked hard for our identity… to create an asset that we, our licensees and our partners would
use in more creative ways than just at games time - we really wanted to push the concept for
the pictograms and one of the outcomes of this was to create two style versions - a silhouette
version used for high visibility and information-based applications, and a dynamic version used
both as decoration and where a more exciting version is called for. - do I believe they could rival
the munich games' versions? absolutely, because I strongly believe these will touch and inspire
everyone – whether in london, the UK or more widely around the world.' (more)
yasmine, london 2012 organising committee (LOCOG)
the new pictograms will be featured on limited edition adidas t-shirts on sale from october 24
to celebrate 1,000 days to go until the olympic games.
the ongoing development of the pictograms will be led by london 2012 marketing
services supplier mccann worldgroup.
I love that the woman from 2012 branding team "Yasmine" has the audacity to think these are anywhere near as good as Aicher's when they are more or less copies with a fancy brush stroke!
But, as the previous comment says, this are masterpieces when compared to the logo.
Saludos de México!
A nice idea to bring them back though. I can see them working well animated, the lines starting very random and coming together at the end as the icon.
This is always going to draw comparisons from what other olympics did. I think these hold up really well.
Well Done London!
What SomeOne has done, and obviously very well, is follow what's there, and make it more interesting. The lines, the colours and the silhouettes are all different but unite in some way. We are finally seeing a brand 'language' with the Olympics. 3 years to go... so looking forward to more creativity!
Mas com diferença, no estilo ou na cor, forma já da um toque diferente.
I hope Brasil will come up with something more interesting in 2016
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RENAULT 4 ever behind-the-scenes
'horsey' by eungi kim
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