helvetica is a feature-length independent film about typography,
graphic design and global visual culture. it looks at the
proliferation of one typeface (which will celebrate its 50th
birthday in 2007) as part of a larger conversation about the
way type affects our lives. the film is an exploration of
urban spaces in major cities and the type that inhabits them,
and a fluid discussion with renowned designers (massimo vignelli,
wim crouwel, hermann zapf, stefan sagmeister, michael bierut,
michael c. place) about the choices and aesthetics behind their
use of type.

the film was shot on location in the USA, UK, the netherlands,
germany, switzerland, france and belgium. it is currently in
post-production and is scheduled to be screened at film festivals
starting in early 2007.

see more information on the film, the participants and the typeface.

via frederik samuel