in a collaboration between japanese department store isetan and association NPO – ‘more trees’ (an organization devoted to the maintenance and conservation of forest and forestation activity in japan and overseas), designer naoto fukawasa has developed a cuckoo clock, using timber removed from over-planted forests. the isetan living exhibition consisted of 50 customized interpretations of the clock, by 50 artists and designers from japan, developed with the hope of presenting a product that can help make life more fun. 5% of all sales will be donated to forest preservation.

cuckoo clock by naoto fukasawa

naoto fukasawa cuckoo clock for isetan living 50 variations of the theme

naoto fukasawa cuckoo clock for isetan living explanatory panels

naoto fukasawa cuckoo clock for isetan living a few examples

naoto fukasawa cuckoo clock for isetan living isetan window installation shows the cuckoo clock by naoto fukasawa

naoto fukasawa cuckoo clock for isetan living a view into the exhibition

naoto fukasawa cuckoo clock for isetan living

naoto fukasawa cuckoo clock for isetan living no 50 by Q-pot, no 51 by sou-sou

naoto fukasawa cuckoo clock for isetan living

naoto fukasawa cuckoo clock for isetan living cuckoo clock reinterpreted by namaiki

naoto fukasawa cuckoo clock for isetan living

naoto fukasawa cuckoo clock for isetan living

following are some of the clocks: naoto fukasawa cuckoo clock for isetan living

naoto fukasawa cuckoo clock for isetan living

naoto fukasawa cuckoo clock for isetan living

naoto fukasawa cuckoo clock for isetan living

naoto fukasawa cuckoo clock for isetan living

naoto fukasawa cuckoo clock for isetan living

naoto fukasawa cuckoo clock for isetan living cuckoo clock reinterpreted by musubi aoki

naoto fukasawa cuckoo clock for isetan living cuckoo clock reinterpreted by alexander gelman

naoto fukasawa cuckoo clock for isetan living cuckoo clock reinterpreted by safari inc.

naoto fukasawa cuckoo clock for isetan living cuckoo clock re-interpreted by kousuke tsumura

the show was part of the designtide program at tokyo design week 2009.