french graphic designer philippe apeloig recently won the overall award at the 2009 international society of typographic designers awards for his theatre du chatelet poster campaign.

philippe apeloig wins ISTD overall prize

‘I first saw them in situ on the metro in paris where theirsheer viual power cut through all the clutter of signage, ads and busy people jumping on and off the trains. I don’t remember any of the other ads but these posters stuck with me.

what is so wonderful about them is how they are at the same time clear information design, and beautiful graphics. because the words drive the design, all three of them, whilst using the same principles, become unique pieces. and if the typography provides unity, the colored backgrounds help differentiate.‘ gilmar wendt,  ISTD awards chair

philippe apeloig wins ISTD overall prize

‘philippe apeloig often creates special display typefaces for his work – this chatelet series shows to great effect his skill with, and use of unique letterforms, combining them with a clean, sans serif. here apeloig’s typography has a musicality that is in perfect harmony with the subject matter. with its tonal variation, rhythm and dramatic emphasis, the opera poster is my favourite. the scale and impact of these posters demand you attention. the information can be read and assimilated within seconds – an essential quality for an effective poster.‘ freda sack, ISTD president

here is some other work that apeloig also did for theatre du chatelet:

philippe apeloig wins ISTD overall prize

philippe apeloig wins ISTD overall prize

philippe apeloig wins ISTD overall prize

and some of his other poster designs for various causes:

philippe apeloig wins ISTD overall prize

via CRblog

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