jorge manes: the eiffel factory
jorge manes: the eiffel factory

the eiffel factory is a project by jorge manes for the rca work in progress show that explores alternative
methods for producing souvenirs. manes chose to focus on one of the most visited tourist sites in the
world, the eiffel tower. jorge traveled to paris with a team to undertake the project this past november.
while he tried to contact representatives from the tower, he never heard back and decided to covertly
undertake the project. all the materials needed were smuggled on the tower where they set up camp.
while walking to the top of the tower, visitors were invited to interact with a ball that contains a rotational
moulding device inside. as the walk around, they are casting their own small souvenir of the tower.
each tower produced is unique based on temperatures, air pressure and a number of other variables.
http://www.seethisway.com


the first tower souvenir was made by viktoria hallen, from sweden. her husband pascal cast it for her on
her birthday.

the second third and fourth towers are from eve, alma and oceane, who were visiting from saint-denis.
they were playing with a metal ball with the mould inside, developing their own games




I think this is a genius idea to have the consumers also be the creators. The metal used to make the mini eiffel towers is most likely a waste a misuse of resources. I think it is an interactive way to have the creation mean more than a regular souvenir.
Sammie 12.07.09
we think thai this is a new grand idea of jorges´factory.His own factory. You must continued as now.
pachis 12.07.09 12.07.09
Thank you we enjoyed playing with the mould and create our own souvenir. Océane liked it a lot!
Océane and her mother 12.08.09
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