tokujin yoshioka: Maison Hermès window display

tokujin yoshioka: Maison Hermès window display


window installation at Maison Hermès Japon
all images courtesy of tokujin yoshioka design

based on a window display he first presented in 2004, the japanese designer tokujin yoshioka
has now restructured it using a japanese actress currently being presented at Maison Hermès,
japan. the installation will run from now until january 19th, 2010.

'on designing a window-display of Maison Hermès, I intended to express people’s daily 'movements'
with a suspicion of humor. there are moments when I perceive a hidden presence of a person in
the movements born naturally in daily life. I created a design where one can perceive someone
behind the scarves as if life were being breathed into them.
the window is designed with an image of woman projected on to a monitor. the scarf softly sways
in the air in response to the woman’s blow.
' - TY


window installation at Maison Hermès Japon


window installation at Maison Hermès Japon


below is the sequence of the video installation at Maison Hermès Japon:














video © satoshi asakawa / courtesy of Hermès Japon
andrea db
12.04.09  
24
Really nice! Excellent way to play with people's perception. It puts us in a different state of mind just by passing by the store.
Fabio Brazil   12.04.09
amazing, really amazing
jode   12.04.09
master Tokujin
nono   12.04.09
pure poetry. really nice
mandril   12.04.09
brilliant, elegant.
iMagot   12.04.09
Amazing, brilliant!! ... how can it works?
G.   12.05.09
very smart!
aldo   12.05.09
beautiful!
narcisa   12.06.09
Juste ce qu'il faut, sublime
diaf sofya   12.07.09
Just amazing, the play with the sensation and perception of peaole
I m addict
Just beautiful
sofya (paris)   12.07.09
very nice!!
Cyrus   12.07.09
Really cool, simple thinks work allways!
leo marote   12.07.09
2 year art school project
lame
g   12.07.09
chapeau!!!!!!
arqaf   12.07.09
hate it - hermes windows are rich in colour, opulent in style, full of flavour. They surprise and hold beautiful artisitc detail that reveals itself slowly. They are unpredictable and are not ashamed to display their wealth of beauty.
This widow display does not work.
There is minimal that works well and then there is the unsuccessful attempt at minimal. This is trying to be minimal but lacks the calibre of sophistication hermes is reknowned for.
blanco   12.08.09
great idea! art in shop windows
Regina   12.08.09
best Tokujin
gzz   12.08.09
Tokujin is the man!!! The best when it comes to installations and new ideas!
Cardenio   12.08.09
It is beautiful and mesmerizing. But where does the air come from?

arqaf, success is reliant on the ability to change, or adapt. What works here in the US isn't necessarily the best way to go in other cultures. Many Hermes designs are simplistic anyway. If beauty is the key element of any Hermes creation, then this display is certainly a success, and fits the bill perfectly given its location. Does it not attract attention, and possibly even evoke an emotional response that brings you closer to the brand?
MrSato   12.08.09
I saw this live a week ago......the cool part is finding the loop on the video....really clean edit.
steamy   12.09.09
p.s. the air comes from a tiny hole in the wall about the height of the girls mouth.
steamy   12.09.09
cool!!!
naeo y   12.09.09
wonderful installation !
showing the motion !!
catherine   12.10.09
very very nice
ghazal   12.11.09

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