raincampaign: continental tires

continental tires - raincampaign

raincampaign® by dutch designer bas manders, is a new way of communicating in
advertising. every time it rains the campaign appears on the street. when the streets
dry up the raincampaign disappears again. the communication will be visible for
at least 8 weeks.

they recently developed the winter tire campaign for company continental - whose
tires work well in rainy conditions. the message 'stop quicker with continental winter tires'
appears in 500 locations including rotterdam, utrecht, the hague, eindhoven, arnhem
and groningen.





view how it works