new peugeot logo by BETC design
new peugeot logo by BETC design

peugeot recently unveiled its new logo designed by paris-based BETC design. the new lion has flatter feet
and no tongue. it also has a new slimline typeface, which is similar to that used by fellow french car brand citroën
(owned by the same parent company, PSA peugeot citroën).

the previous peugeot logo shown left was designed in 1998.
video of the peugeot logos throughout history.

you can read more about the update of the peugeot logo over at brand new.
So, presumably Peugeot will be changing their name to Zombie Dinosaur?
AndyMack 01.18.10
look like a bear,
mrneth 01.18.10
definitely a bear
mos 01.18.10
bear is the symbol of recession,
may be not the most appropriate for a car company
may be not the most appropriate for a car company
lina 01.18.10
bello veramente bello
luciofab 01.18.10
did they really pay a designer to do that for them??????
s. 01.18.10
Woaaaaaah this is sooooooooooooo bad!! The video is hilarious though.
toto 01.18.10
They seemed to have been able to make it look even more static and lifeless than it did before - with the reputation of the electrics in french cars may be that's appropriate.
And yes, it's a bear.
And yes, it's a bear.
ghostieman 01.19.10
so cute! like a little young bear yelling to play with it.
Ja 01.19.10
i hate this kind of plastic surgery that big companies have been doing.
fernando tourinho 01.19.10
ugly...
gooz 01.19.10
oh boy...did they really make that video?
a.d.k.v 01.19.10
it looks like a baby cat. so cute. lolol
Tiago Araújo 01.19.10
over the last few months you might have seen this photo of the peugeot lion vs godzilla
circulating the web (anyone know the original source?).
given the popularity of the image you're likely to see the new lion logo in some other situations
drawn on the back of dirty peugeots.
circulating the web (anyone know the original source?).
given the popularity of the image you're likely to see the new lion logo in some other situations
drawn on the back of dirty peugeots.
andy 01.19.10
thats not a bear, its a bearzilla, new species. Whats wrong with you people?
the last lion sighting was at 0:51 in the video...and even that one.....
the last lion sighting was at 0:51 in the video...and even that one.....
charles 01.19.10
rally cute and like a cat~
sisi 01.20.10
toothless. I think they should have included the tongue back into the design. It really helped to define their symbol
silicon m 01.20.10
the new transformers movie trailer...
xmsb 01.20.10
me no like!
Pratish Mepani 01.23.10
jajaja que ridiculo, cuantas hamburgesas se comio el Leonsito??
Carla Piombino 01.27.10
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