today, the third annual brit insurance design awards has announced the 2010 shortlist
of about a hundred nominees.

british artist antony gormley will chair the jury which includes designer tom dixon,
justin mcguirk, editor of icon magazine , graphic designer morag myerscough,
style editor of grazia magazine paula reed and david rowan, editor of UK wired magazine.

the shortlist will be on show at the brit insurance designs of the year exhibition at the
design museum in london from february 17th until june 6th, 2010.


MAXXI - national museum of XXI century arts by zaha hadid architects
image © designboom

the 'industry experts' have selected designs across seven categories:
architecture, fashion, furniture, graphics, interactive, product and transport.

architecture
brandhorst museum, munich, germany - matthias sauerbruch, louisa hutton
and juan lucas young for sauerbruch hutton;
british embassy, warsaw, poland - tony fretton architects;
high line park, new york, usa - james corner field operations and diller scofidio + renfro;
hutong bubble 32, beijing, china - ma yansong and dang qun, MAD architects;
maxxi, national museum of the XXI century arts, rome, italy - zaha hadid architects;
melbourne recital centre and mtc theatre project, melbourne, australia - ashton raggatt mcdougall;
monterrey housing, mexico - elemental s.a., chile;
neues museum, berlin, germany - david chipperfield architects and julian harrap architects;
ningbo historic museum, ningbo, china - wang shu and lu wenyu, amateur architecture studio;
porchdog house prototype, biloxi, mississippi, usa - marlon blackwell architects;
raven row, london, uk - 6A architects;
tea, tenerife espacio de las artes, canary islands, spain - herzog & de meuron;
youl hwa dang book hall, paju book city, south korea - architecture research unit (aru),
london metropolitan university with network in architecture (nia), seoul.

fashion
accessories and artefacts: women’s lives in paris 1940-1944 exhibition, curated by the musée galliera
and the memorial-musée, designed by jean-jacques raynaud, graphics by CL design, france;
alexander mcqueen spring/summer ’10 and spring/summer ’10 catwalk presentation, france;
beth ditto at evans, (beth ditto and lisa marie peacock) UK;
boudicca spring/summer ’10 real girl lookbook, UK;
christopher kane spring/summer ’09, UK;
goggle jacket ‘989–‘009, by aitor throup for C.P. company, UK;
hats: an anthology by stephen jones, v&a museum, london, curated by stephen jones and oriole cullen, UK;
madeleine vionnet, puriste de la mode exhibition, musée mode et du textile, paris, curated by pamela golbin,
designed by andrée putman, france.

carbon fiber chair by shigeru ban
image © designboom

furniture
360° work chair, germany - konstantin grcic;
breathe furniture, australia - helen kontouris;
carbon fibre chair, japan - shigeru ban architects;
extrusions, uk - thomas heatherwick studio;
grassworks, netherlands - jair straschnow;
houdini armrest chair, germany - stefan diez;
palindrome series, uk - peter marigold;
pallet furniture, uk - nina tolstrup, studiomama;
parcs, uk - pearsonlloyd;
polytopia, australia - lucas chirnside;
repair project, lisbon, portugal - linda brothwell;
setu office chair, germany - studio 7.5;


'gun cabinet with marigolds', palindrome series by peter marigold

graphics
032c magazine, germany - art direction by mike meiré;
altermodern: TATE triennial catalogue and poster design, uk - m/m (paris);
cafe of equivalent$, uk - kennardphillipps;
corporate diversity, swiss graphic design and advertising by geigy 1940-1970, switzerland;
norm, edited by andres janser and barbara junod;
daily visual column for de volkskrant, netherlands - gorilla;
it’s nice that, uk - will hudson and alex bec;
pig 05049, netherlands - christien meindertsma;
russian criminal tattoo encyclopaedia volume III, uk - fuel design and publishing;
the happy hypocrite, uk - a practice for everyday life;
the indian type foundry, india - peter bilak and satya rajpurohit;
the newspaper club, uk - ben terrett;
the new yorker, 2 nov 2009 edition, usa - chris ware;
trillion dollar campaign, zimbabwe - tbwa\hunt\lascaris, south africa for the zimbabwean newspaper;
typographic trees, crawley library, uk - gordon young and why not associates;
voltaic: songs from the volta tour - m/m (paris) for björk;
war memorial, uk - harry pearce for the science museum, london;
yes, uk - farrow design for the pet shop boys;

interactive
bbc iplayer, uk - bbc;
bloom, uk - brian eno and peter chilvers;
graffiti taxonomy: paris, france - evan roth;
kindle 2, usa - amazon.com;
l-e-d-led-l-ed, japan - dilight;
onedotzero festival identity, uk - karsten schmidt and wieden + kennedy london;
openframeworks, usa - zach lieberman, theodore watson, arturo castro and the of community;
pachube, uk - usman haque, sam mulube and christopher burman;
panda eyes, uk - jason bruges studio for wwf;
the eyewriter, usa - developed by members of free art and technology (f.a.t), openframeworks,
graffiti research lab, the ebeling group and tony quan;
the incidental, milan and london design festival, italy and uk - concept and creative direction
by daniel charny, from now on;
ycn library, uk - young creative network.


'smash' - blown fabric by nendo
image © designboom

product
beehaus, uk - omlet;
blown-fabric lanterns, japan - nendo;
case abyss, norway - abyssus marine services for seabed geophysical;
clouds, denmark - ronan and erwan bouroullec for kvadrat;
design and democracy: blanke ark, norway - blueroom, innovativoli and kadabra;
folding plug, uk - min-kyu choi;
hope chandelier, italy - francisco gomez paz and paolo rizzatto for luceplan;
kyoto box, kenya - jon bohmer of kyoto;
l’eau d’issey ettore sottsass edition, france - issey miyake;
pact underwear, usa - yves béhar;
plantlock, uk - front yard company;
real time, netherlands - maarten bass;
samsung n310 mini notebook, japan - naoto fukasawa;
ski helmet for girls, norway - per finne industrial design for kari traa;
soma, tel aviv, israel - ayala serfaty;
sugru, uk - jane ni dhulchaointigh;
the idea of a tree, austria - katherine mischer & thomas traxler;
the story of stuff, usa - annie leonard;
worldmade sport wheelchair, uk - david constantine.


real time
'the man in a clock', by marteen baas, video still
photo by designboom


'the idea of a tree' by mischa traxler
image © designboom

transport
gina light visionary model, germany - bmw;
e430 electric aircraft, china - yuneec international;
gocycle, uk - karbon kinetics ltd.;
honda ev-n concept, japan - kanna sumiyoshi;
land glider, japan - nissan motor co. ltd.;
mission one superbike, usa - yves béhar for mission motors;
urbikes, fourth generation urban bicycle, spain - eduard sentís.

from this comprehensive list, the jury will select the seven category winners to be announced on
march 4th, 2010. the finalists will then find out who will win the overall brit insurance design
of the year 2010 on march 16th. last year’s winner was the poster 'hope', designed by shepard fairey
for barack obama’s presidential campaign.