colin o'dowd: beep mug

beep mug, made of bone china 83 x Ø78mm
all images courtesy of colin o'dowd

british designer colin o'dowd presents beep mug, a product that eliminates excessive packaging
through a multifunctional barcode label.

'everyday we come into contact with bar codes. they're everywhere. but despite all their
practical benefits bar codes are rarely appreciated for their aesthetic value and are often
overlooked by a designer when designing his or her product and packaging.
they are an afterthought. beep mug aims to change that. by stretching the bar code
and wrapping it around the mug the bar code becomes the mugs decoration and packaging.
it has a visual and a functional purpose. it ends the need for additional labelling - making
for a beautiful mug that is not burdened with non-essentials, allowing the customer
to scan n' go.' - CO

colin o'dowd participated in the designboom mart stockholm 08.
his finn salt & pepper shakers and polaroid mirror are available online
at the designboom shop.