notion is an industrial design studio based in dublin who developed the air helmet as a new form of head
protection for snow-sports. the helmet is designed to break away from the established helmet styles of
the industry to provide users with an alternative designed for their needs. the helmet deliberately avoids
falling into the street and backcountry categorizations and instead aims to be a versatile option for users
of all kinds. their design utilizes lots of textile padding that is surrounded by a hard plastic exoskeleton
that provides structure and protection. this design allows lots of ventilation in a different form factor
complete with a peaked brim. the intent was to give the average snow sport participant a helmet solution
to encourage them to wear head protection.

http://www.designbynotion.com