MTV logo refresh
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MTV logo refresh
the new MTV logo and the original 1981 design
the television channel MTV has decided to change their logo after using their original design for 29 years.
they opted to only slightly refresh the original design because of its iconic nature and existing branding.
the new design is essentially a cropped version of the original one, leaving out the tag line ‘music
television’. this cropping gives the logo a wider proportion that is in a ratio of 6 by 4, the same as a
standard photograph. this design feature allows the logo to be used to display imagery as a fill. the new
design was done in house at mtv, while the original work was by manhattan design. you can read the full
story behind the original design as told by designer frank olinsky.
http://www.mtv.com
the new MTV logo
the new MTV logo
examples of the multiple variations of the original MTV logo
I see way too much black! Why would they need to inflate their "M" beyond a reasonable proportion? The problem is - you try to change something that is already good, you have a very good change to make it look worse.
Layla 02.09.10
its goin for normal tv proportions to 16:9 :) .. not bad but can me more courageous ......
g studios beirut 02.09.10
sorry MTV, its over...
dire straits 02.09.10
'Banality TV' should be it's new name, they hardly show any music videos any more, just crappy reality shows that nearly always feature prattling 16 year olds getting excited about material shit they don't really need.
Awesome!!!! 02.09.10
This is very sad. The logo was the last good thing about the channel, but at the same time, removing "music television" from the logo at least matches the true programming of the channel.
However, they should have made a logo more meaningful to their content "empty v" (or empty vision) because that's all that's left without the music...
However, they should have made a logo more meaningful to their content "empty v" (or empty vision) because that's all that's left without the music...
Nina (zibernetika) 02.09.10
Remember when that logo stood for something new and unorthodox...?
sledgehammer 02.09.10
It looks v disproportionate. Where's the edginess gone to? A pity.
leowmc 02.10.10
why would they do this? what's the point? they should rather donate the huge amount of money to Haiti and make piece with their old logo, which is good.
muchacha 02.10.10
it's sinking! perfectly resembles mtv now at days
yulpzzz 02.10.10
mine god! I'll thicken up the outline, remove the extension, and take away the tagline. Throw in a crop.
Probably charge 250,000.
says more about MTV than they probably wanna...
no change here. lets just not upset anyone.
I like the idea from muchacha ... donate some money .. do something good and it will come back 20xfold.
Probably charge 250,000.
says more about MTV than they probably wanna...
no change here. lets just not upset anyone.
I like the idea from muchacha ... donate some money .. do something good and it will come back 20xfold.
Peter Mclisky 02.11.10
By the way you guys, why do you all use fake id's?
Don't understand that. gonna get fired?
gonna get hate mail? not gonna get laid?
Don't understand that. gonna get fired?
gonna get hate mail? not gonna get laid?
Peter Mclisky 02.11.10
because its part of the comment...
duh 02.11.10
Not sure that being anon could be a part of a comment. surely criticism, good or bad is really only valid if you are prepared to stand behind it. it's very easy to be behind the one way glass and bitch lyrical.
My comment is not really a complaint, it just doesn't make much sense on a critique based site. I would have thought you would all appreciate that the person writing is putting their reputation behind it as much as the designers whose work is featured are. just a thought.
My comment is not really a complaint, it just doesn't make much sense on a critique based site. I would have thought you would all appreciate that the person writing is putting their reputation behind it as much as the designers whose work is featured are. just a thought.
Peter Mclisky 02.12.10
:( byby Mtv logo ... I loved you
Lory 02.14.10
No good as always such a changes are due the constant flow or unprofessional and uneducated younger people squeezing themselves to the jobs they ain't able to do. Modern times. We hope for better but ain't believing it.
Don't fix it if it's not broken either you are Japanese and you call it a new better product for double price :)
Don't fix it if it's not broken either you are Japanese and you call it a new better product for double price :)
design 02.21.10
to 'design'
'uneducated racist'
try a little grammar pr catice
'uneducated racist'
try a little grammar pr catice
LOL 02.21.10
Peter Mclisky, you have no reputation to ruin.your work is awful.happy now?
duh 02.21.10
stockholm design lab: vardapoteket identity s
design | 01.20.12
stockholm design lab have created a new identity scheme for the pharmacy chain vårdapoteket.
0
chermayeff & geismar: new blip identity
design | 01.11.12
chermayeff & geismar have designed a new identity for the original web series network blip.
0
viktor hertz: think different - apple tribute
design | 01.08.12
this exercise is the swedish graphic designer's way of saluting the innovation that stems from apple, reinterpreting the brand's iconic logo to address various avenues of literally 'thinking different'.
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